Promotional Activities
PMIL will bring information about plug boats to targeted
communities on Michigan’s inland lakes. There are unique
aspects of plug boats that are qualitatively different to
gas/diesel driven boats. For example, there are many
customers who enjoy the speed, spray, and loud roar of
gas driven boats and may not like the quiet, calm, and
reflective pace of an electric plug boat. There are some
electric boats that can generate high speeds of 40+ knots,
but these electric boats are extremely costly and their price
ranges over hundreds of thousands of dollars.
Electric boats cost more than gas driven boats of
similar size because of the specialized drive components
and the cost of lithium batteries. These cost considerations
make it difficult in the market place for electric boats to
compete against cheaper gas/diesel boats. PMIL will focus
on wealthy communities that have elderly populations that
can afford the higher priced electrical boats and who live
near large marinas that sell high end gas/diesel boats.
PMIL would get permission from these marinas to plan
events to supply marketing information about the many
kinds of electric boats that exist in the market place.
Advertising for these events would be on bulletin boards
and local, small town weekly newspapers.
communities on Michigan’s inland lakes. There are unique
aspects of plug boats that are qualitatively different to
gas/diesel driven boats. For example, there are many
customers who enjoy the speed, spray, and loud roar of
gas driven boats and may not like the quiet, calm, and
reflective pace of an electric plug boat. There are some
electric boats that can generate high speeds of 40+ knots,
but these electric boats are extremely costly and their price
ranges over hundreds of thousands of dollars.
Electric boats cost more than gas driven boats of
similar size because of the specialized drive components
and the cost of lithium batteries. These cost considerations
make it difficult in the market place for electric boats to
compete against cheaper gas/diesel boats. PMIL will focus
on wealthy communities that have elderly populations that
can afford the higher priced electrical boats and who live
near large marinas that sell high end gas/diesel boats.
PMIL would get permission from these marinas to plan
events to supply marketing information about the many
kinds of electric boats that exist in the market place.
Advertising for these events would be on bulletin boards
and local, small town weekly newspapers.